Television Ratings - Television

Online Television May Gat Ratings Recognition:

Television rating supplier Oz Tam could begin measure and reporting on consumers’ online TV utilization as early on as 2012.The rating supplier, which will introduce time-shift TV viewing from the start of the 2011 rating period, is now looking at how its measurement technology might be used to capture the network online catch-up TV services. Kate Inglis’-Clark, chief executive of Oz Tam, tell B&T nowadays that planning have already taken place with its key stakeholder about together with catch-up TV services as part of its television rating, as this mode of utilization gain traction, but said this examine is not intended to roll out for a different two to three year. Measuring TV utilization on mobile sets is also on the prospect.
“Preceding to introduce time-shift presentation, we talked with our stakeholder regarding the priority they had for enhancement of the service, and time-shift viewing was the most top priority so we acted on that first,”“But when we were get ready our PC for the modify to time-shift presentation we were watchful of the change to conventional TV using up, together with watching on a PC, and are now looking at how AGB (Nielsen Media do research) may further acclimatize its measure tools for those prospect opportunity. So it is absolutely on our prospect and once we place our time-shift viewing into put that, of lessons, will take more of our focus. Ingles’-Clark added the move to measuring online TV utilization is not simply a technology issue and will need a review of how panel are planned and how the data is reported in an accurate and important way. We need to think how we design our panel so we can confine the viewing of the person inspection television on their computer, because that is a different style of watching television, and then there’s the coverage aspect in term of how will this information be used and how it strength be folded into a service such as ours,.